Quick Facts
Product Marketing Associate
About us
Docquity is Southeast Asia’s largest professional community of healthcare professionals. Our single-minded purpose is to build a trusted digital healthcare platform to elevate patient outcomes and, ultimately, build healthier lives.
Docquity connects healthcare professionals to help them be more collaborative, productive, and impactful and partners with companies to reach, educate, and gain insights. Docquity has more than 400,000 healthcare professionals and has offices in India, Indonesia, the Philippines, Malaysia, Singapore, Thailand, Vietnam, and Taiwan.
Under this role, you will be working on our Docquity Jobs product. Docquity Jobs is the first dedicated job portal for Healthcare Professionals in Southeast Asia. We have leveraged our expertise in Healthcare to build a platform that only has verified healthcare employers, specialty-specific filters, and more! Currently, we serve over 400 employers, with over 6,000 employees visiting monthly.
? About the role
In brief
The Product Marketing Associate will spearhead email and content marketing initiatives, creating engaging, SEO-optimized content to bolster Docquity’s presence in the healthcare professional community. With a blend of creative and technical prowess, they’ll manage projects end-to-end, experiment with varied marketing strategies, and implement content updates on our website
? Your main duties will include:
- Project Management: Monitor & orchestrate marketing campaigns across channels, recording data and analyzing performance to recommend best practices and process improvements.
- Content Marketing: Create and optimize written content, focusing on both informational value and SEO.
- Email Marketing: Execute email campaigns tailored towards engaging and informing the medical community about job opportunities.
- SEO Optimization: Work alongside the SEO Specialist and Product Manager to enhance visibility on search engines, especially for keywords related to medical job opportunities.
- WordPress Management: Implement content and SEO changes directly on WordPress websites, ensuring a user-friendly experience.
?? Expectations From You:
- Experience in content creation and SEO, with a portfolio demonstrating success in creating engaging SEO-optimized content
- Past exposure to creating/managing the creation of social media Advertisements/Promotions/Content will be a big plus
- Working knowledge in SEO tools (i.e., Google Analytics, Google Search Console, Ahrefs), as well as CMS’ (such as WordPress), is an advantage
- An experimental attitude with a willingness to experiment with different marketing strategies will be a big benefit
- A team player with the ability to work synergistically with different team members to align marketing initiatives with product objectives
- The ability to read and analyze data to make informed decisions will be useful in the role
? Requirements:
- Graduate of Marketing or Business
- 3-4 years of experience in a Marketing or Product Marketing role
- Strong English language skills
About our team
While we have been growing fast, we are still small enough that everyone makes a pivotal difference. We care less about hours worked and more about the outcome — and the impact you make. We have worked hard to create an autonomous working culture emphasizing work/life balance and a fun working environment.
⭐ Team guiding principles:
? Always in BETA — Constantly ask ourselves: “How can I do this better?” — even when it works just fine.
?⚕️ All in for doctors — All decisions are focused on improving the value-add and user experience for doctors.
⛰️ Move the mountain — Grit and determination in being the best we can be despite the obstacles: help build and drive the future.
? Integrity is our bond — Honouring our commitment to our stakeholders, to each other, and to the communities in which we operate.
