Docquity Pulse Check 2023
Decoding a Doctor’s Learning and Engagement Habits
Southeast Asia
As Southeast Asia’s largest digital network of more than 400,000 doctors, Docquity collects actionable insights on doctor practice, learning, peer-to-peer interaction and industry engagement preferences. This 2023 market report is based on a comprehensive survey that reached over 2,500 doctors across the region.
Uncover the latest learning and engagement trends of doctors in a post-pandemic world, for effective doctor targeting strategies.
Doctors are increasingly digital in their practice and learning behaviors
- 75.2% of doctors expect teleconsultation volume to increase next year
- 91.1% of doctors attend digital learning events, despite the return of in-person post-pandemic
Doctors value digital connections with peers and industry
- Doctors in the region interact with peers daily or more, and often digitally
- The majority of doctors engage with industry reps via digital channels at least 50% of the time
Online and offline preferences are not mutually exclusive (and even traditionally in-person learners can be digital)
- Although two dominant learning cohorts exist – digital and in-person learners, in-person learners also use digital channels significantly. For example, doctors who lean more toward in-person learning attended a similar number of Docquity app sessions as their digital peers (8 versus 10 per month)
- However, digital learners are more flexible when it comes to engaging with industry across online (56.9%) and offline (43.1%) channels, while in-person learners prefer offline engagements
Docquity Pulse Check 2023
Methodology
This report is built upon proprietary research conducted within the Docquity database, including through survey format which runs from March to May each year. The 2023 survey contained six modules and 72 questions, covering topics such as patient engagement, learning preferences, peer networking, industry interaction, and the digital trends therein. More than 2,500 doctors across Southeast Asia took part, representing a 46:54 split between general and specialty practitioners.
About Docquity
Docquity’s mission is to enable healthcare professionals to be more collaborative, productive, and impactful as a community through technology, including by partnering with industry companies for research and education. Our leading community of healthcare professionals entrusts us with the responsibility to empower them to improve healthcare outcomes; we work tirelessly to be worthy of that trust.
